The Print Management People

case studies

Roadchef

Introduction
RoadChef is one of the biggest names in Motorway Services.

Background
Established in 1972, RoadChef provide food and respite for travelers. With 29 retail sites in the UK, they welcome millions of customers every week. After a £30 million programme of refurbishment nationwide, Roadchef has successfully partnered with Premier Travel Inns, Costa Coffee, Wimpy, Pizza Hut and O'Brien to provide a complete R&R roadside solution.

The Challenge
Roadchef's commitment to providing the very best customer experience has ensured a consistency of high quality service, visible branding and successful retail partnerships.

RoadChef were challenged with raising brand awareness and maximising visual impact, yet had to reduce time to market for Point of Sale items in a highly reactive market and to reduce costs through the improvement of supply chain processes. 

Following careful research into the print management market, UDM were selected as Roadchef's strategic print partner to deliver the required results.

The Buying Team, a cost consultancy organisation conducted a comprehensive market review and ongoing market testing, UDM achieved single supplier status with Roadchef for their printing outputs.


 
testimonials
"The work carried out by UDM has enabled us to produce and manage our campaigns effectively and has ensured that each site can react to market demands quickly."

Marketing Director, Roadchef
Universal Document Management Limited, Beeches Court, High Street, Burnham, Buckinghamshire, SL1 7JX
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